Difference between revisions of "Telling the public"

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(Publicity to engage consultees)
(Information on the consultation topic)
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==Information on the consultation topic==
 
==Information on the consultation topic==
 +
*Post out 100-page consultation documents,
 +
**and be surprised if many people read and understand the document and have the time to reply.
 
*Set up a website  
 
*Set up a website  
 
**[http://www.consultationni.gov.uk/ Consultation NI website]
 
**[http://www.consultationni.gov.uk/ Consultation NI website]
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**Videos (e.g. YouTube)
 
**Videos (e.g. YouTube)
 
**Podcasts
 
**Podcasts
**Games (e.g. [http://www.demgames.org/ Demgames])
+
**Games
 +
***[http://www.demgames.org/ Demgames]
 +
***Amsterdam City Council has used on-line games to introduce a topic before people got to the e-consultation site.

Revision as of 00:20, 8 December 2006

Often it is necessary to give the participants some information about an issue, or a proposed policy, before starting a consultation. This has two aspects.

  1. Awareness raising (publicity to engage consultees)
  2. Disseminating information on the consultation topic (one-way communication)

Publicity to engage consultees

  • Advertising (e.g. radio, newspapers, Google Adwords)
  • E-mailed newsletters
  • Social network sites (e.g. Bebo, MySpace).

Information on the consultation topic

  • Post out 100-page consultation documents,
    • and be surprised if many people read and understand the document and have the time to reply.
  • Set up a website
  • Tell your stories on blogs
    • Mary Reid, the Kingston Mayor
  • Use rich media
    • Videos (e.g. YouTube)
    • Podcasts
    • Games
      • Demgames
      • Amsterdam City Council has used on-line games to introduce a topic before people got to the e-consultation site.